Travel agencies & operators
Teams that prepare journeys, quotations and proposals, organise supplier information and follow client service activity.
SOVO HOLDINGS / COMPANY
Travel technology.
Built around people.
SOVO HOLDINGS is a founder-led travel and hospitality technology brand building B2B tools for agency operations, financial clarity and digital security review.
OUR PURPOSE
Better operational work.
More thoughtful travel.
Travel connects people and places. Behind each experience, a team prepares the details, manages decisions and looks after the traveller. SOVO’s goal is to make that work clearer through practical technology.
- Our focus
- B2B travel technology and hospitality operations
- Our founder
- Awwad Shakshak
- Our intended starting point
- Singapore, with a wider travel perspective
- Our product family
- SOVO Business, SOVO Finance and SOVO Harness
WHO WE BUILD FOR
The teams behind
the experience.
Hospitality-minded teams
People whose work connects operational details to a guest or traveller experience, and who value clear handoffs and attentive service.
People responsible for review
Owners, finance teams and digital reviewers who need understandable records, useful evidence and control over the next decision.
SOVO Business currently focuses on travel agency operations. Finance and Harness are separate complementary tools; product pages explain their current scope.
THE PRODUCT DIRECTION
Three focused tools.
A practical purpose.
SOVO Business
A product preview for client relationships, enquiries, itineraries, quotations, suppliers and service follow-up.
Explore BusinessSOVO Finance
Separate Personal and Business financial workspaces, with a fictional browser demo and policies for each Windows product.
Explore FinanceSOVO Harness
A tool in development for local-first inspection of selected files, websites, emails and attachments.
Explore HarnessTRUST & CUSTOMER CARE
Purposeful data use.
Informed choices.
Business uses a hosted agency workspace. Finance uses local or customer-controlled records. Harness supports local inspection and optional approved connections. We explain the differences so teams can choose with context.
FOUNDER-LED
Awwad
Shakshak.
Awwad brings SOVO’s product direction together around human travel experiences and the practical work that supports them.
For partners and investors.
We welcome conversations about the product direction, travel operations and opportunities to build useful technology. Contact us to discuss your interest and the current development stage.
ABOUT SOVO
A few useful answers.
What does SOVO HOLDINGS build?
SOVO builds travel and hospitality technology, led by the SOVO Business agency operations workspace, alongside separate Finance and Harness products.
Who is SOVO Business for?
The current product preview is for travel agencies and operators organising clients, itineraries, quotations, supplier details and service follow-up.
Where is SOVO starting?
Singapore is the intended starting point. Destination imagery expresses the travel perspective and does not represent owned properties or confirmed local operations.
How does SOVO handle customer information?
Handling varies by product. The Trust page explains hosted Business records, local or customer-controlled Finance workspaces and optional Harness sharing.
LET’S BUILD SOMETHING USEFUL
A clearer way to work.
A better experience to give.
Tell us about your travel business, your team and the operational work you want to improve.
contact@awwadshakshak.com