Details scattered across tools.
Client requests, supplier information and proposals need a clear home and a useful connection to the next task.
B2B TRAVEL & HOSPITALITY TECHNOLOGY
B2B travel technology for the people behind travel and hospitality: clearer agency operations, financial perspective and considered digital care.
OUR APPROACH
The traveller sees the journey. Your team manages the details, decisions and handoffs that make it possible. Our goal is to make that work clearer, leaving more room for care.

Client requests, supplier information and proposals need a clear home and a useful connection to the next task.
A shared view of the work helps teams follow ownership, service requests and client responses.
Financial records and digital evidence should stay understandable, with people in control of what happens next.
SOVO BUSINESS / HOW WORK COMES TOGETHER
Keep client relationships, enquiries and follow-up together so the team can understand the request and the next action.
Clients · Enquiries · Sales follow-up
Build itineraries and organise supplier offers, package inventory and allocations around the journey you are preparing.
Itineraries · Supplier information · Allocations
Prepare quotations, retail-facing proposals and travel agreements. Keep client responses connected to the work behind them.
Quotations · Proposals · Client responses
Follow tasks, Client Care requests and service activity with clearer ownership. Carry useful context through to trip follow-up.
Daily tasks · Client Care · Follow-up
TRUST, BY DESIGN
Clear access, purposeful data use, and customer control. We explain how information is handled by each product, so you can make an informed choice.
Business workspaces use agency-scoped access and roles to support the people responsible for the work.
Finance Personal keeps records on your device. Finance Business uses your organisation’s chosen host.
Harness starts with local inspection, with explicit choices around optional remote evidence sharing.
SOVO HOLDINGS / OUR PURPOSE
SOVO HOLDINGS is a founder-led technology brand with an ambition for better-connected travel and hospitality.
Our intended starting point is Singapore. Our focus is practical: help teams organise their work, understand their numbers and approach digital information with care.
FOUNDER / SOVO HOLDINGS
Bringing the product direction together around a simple goal: technology that helps people deliver better experiences.
Visit Awwad’s websiteFor investors and strategic partners, we welcome thoughtful conversations about the products and the direction we are building.
Discuss a partnershipLET’S BUILD SOMETHING USEFUL
Tell us about your team, the work you do and what could work better.
contact@awwadshakshak.com